Ipsy Names Chief Brand Officer

Ipsy, one of the largest and most engaged beauty membership services in the world, has hired their first chief brand officer, Jenna Habayeb.

Over the past 15 years, Habayeb has worked with well-respected brands, including 7 For All Mankind, Splendid and BareMinerals, to help them grow and build meaningful relationships with their communities.
 
Habayeb will be leading the team out of the Santa Monica office, where she will be focused on continuing to tell Ipsy's brand story, while overseeing events and open studios programs. She brings a strong passion and energy for helping people connect with brands they love, and Ipsy is thrilled that she will be rolling out some new initiatives over the next year to connect with even more customers and fans around the world, both online and in real life.